IELTS Essay Topic #23 Advertising

Positives of Advertising

  • Advertising is a key part of modern business
  • Companies need to tell customers about their products and services
  • Advertisements inform us about the choices we have
  • Advertising is a creative industry that employs many people
  • Without advertising we would have less choice
  • Without advertising there would be higher unemployment
  • Advertising is a form of modern art
  • People enjoy adverts

Negatives of Advertising

  • Advertising manipulates people
  • It aims to persuade people that buying a product will make them happier
  • Advertisers focus on selling a brand image
  • They use glamorous, successful people
  • We now live in a consumer culture
  • We are persuaded to follow the latest trend
  • We are encouraged to associate certain brands with a higher status
  • Advertisers often aim their marketing at children
  • Children can easily be influenced by
  • Children put pressure on parents to buy them things

Opinions about Advertising

  • Advertising should be regulated
  • Advertising aimed at children should be controlled or even banned
  • Unhealthy foods should not be marketed in a way that attracts children
  • Products that can be risk to health should display warnings
  • In some countries it is illegal to advertise cigarettes on television
  • Warnings must be displayed on cigarette packets
  • However, advertising is necessary in free market economies
  • It creates demand for products
  • Governments should only censor false information or products that are harmful

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